Rick Genest or better known as Zombie Boy is a Canadian artist and fashion model. He is famous for his skeletal tattoo all over his body. Let’s check out his tattoos and his amazing tattoo cover up below!
When Rick Genest was a 16 years old he had a brain tumor which was surgically removed. It is often attributed that this was part of the reason for his skeletal tattoos. At 19 years old he went to tattoo artist Frank Lewis to get the majority of his tattoos done. Another reason for his tattoo as Genest says is, “Understanding that the first step to anarchy is defiance; the notion of being alive while dead, is defiance to the very laws of nature itself.”
After he got his tattoos he was join and work in sideshows and freak shows in Canada. Because of his striking appearance it was not long before he was featured in various public blog posts. In 2006 he was introduced as “Skullboy” but Genest stated he preferred the name “Zombie”. Since then he has been featured in Bizarre magazine, TV movie “Carny” and a Facebook page with over a million members. He was also discovered by Nicola Formichetti, Lady Gaga’s fashion director. He then went on to help feature Formichitti’s collection. Because of his tattoos, and urging of Lady Gaga, he was featured in her video “Born this Way”.
One of the most amazing cover up examples using makeup products was Genest’s part in the campaign called “Go Beyond the Cover” by Dermablend. In the video Genest appears in front of a camera without his signature tattoos. He then begins to use a cloth to remove the apparent concealer he is using to show his famous skeletal tattoos. He starts with his torso and then moves on to his face. The video then shows the cover up being applied. The campaign was so successful that Genest received a 2 year contract with L’Oreal. He was the first ever male spokesperson for L’Oreal.
Genest has become extremely popular and has continued his success with appearances for Polish singer Honey in her video Sabotage in early 2012. He has appeared in Comic Con 2012 with his own action figurine and in September 2012 Genest became the face of Jay Z fashion label Rocawear. He continues to make public appearances in to 2013 with cameo roles for the 2013 film Ronin.
In terms of tattoo cover ups, this is one of the most striking and unique ways of promoting the Dermablend brand and it shows even with tattoos like Zombie Boy and good application of cover up and foundation can help transform Zombie Boy into a very ordinary looking man. Let’s look at the amazing tattoo removal cover up commercial below.